Flora
BRANDING, PRINT COLLATERAL, COPYWRITINGFlora is a bright, expressive and modern florist whose values centre around sustainability and creativity! During the brand strategy process, I developed the design to be playful, colourful, but to also feel organic, staying true to the brand values. The goal was to create a visual identity that felt fresh and inviting, while still maintaining a grounded and sustainable approach.
Included in the scope of this project were business cards, eco-friendly packaging, stickers and social media templates. Each element captures Flora’s personality of playful and modern—creating a cohesive and memorable brand experience that resonates with both customers and the brand’s values.
Industry: Florist
design Notes
A vibrant colour palette, featuring soft greens, yellows, and pops of pink, evokes the freshness of flowers, while earthy tones reflect the brand’s eco-conscious approach. Modern sans-serif typography is paired with hand-drawn accents to convey Flora’s artistic, personal touch.
Organic elements like floral illustrations and recycled materials are used across all touch points, from business cards to eco-friendly packaging, ensuring a cohesive and memorable brand experience that is both modern and environmentally responsible.
Application & usage
Flora brand is applied across key touchpoints to create a seamless and engaging experience that reflects the brand’s personality and values. The eco-friendly packaging reinforces the commitment to sustainability, using recycled materials and natural textures to make every product feel thoughtful and environmentally responsible.
Business cards serve as a tangible introduction to the brand, using playful typography and vibrant colors to immediately convey Flora’s creative and modern ethos. Social media templates ensure a cohesive online presence
